![]() ![]() ![]() Even if you’re not one of those lucky brands that accidentally stumbles into TikTok fame, you can still build a successful presence on the platform. In Fall 2020, Ocean Spray sales and Fleetwood Mac streams skyrocketed after Nathan Apodaca kickstarted the #DreamsChallenge on a longboard ride to work.īut don’t worry. But many businesses have found success marketing on TikTok - from Chipotle to Crocs to the NFL.Ī lot of the biggest brand moments on TikTok are accidental. The video app may not be a good fit for every brand, especially if your target audience and TikTok user demographics don’t overlap. Besides being the procrastination tool of choice for many a teen, the app has had a profound impact on sound and culture in the modern world - and savvy businesses everywhere are looking to get in on the action (and money, of course) through TikTok marketing. The power of TikTok cannot be underestimated.
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